Our Core Focus


At Cherry Creek Benefits, we do not believe in “just showing up.” People are core to who we are and why we exist. Each engagement we have within our community starts and ends with our core values.

These core values are important to you. These values drive our team to go to the mat for our clients day after day. You and your employees are more than just a spreadsheet of data. We value the relationship first and, through compassion and collaboration, create some of Colorado’s most innovative and competitive benefit strategies.


• COMPASSION—We care for each other, our clients, carriers, and community.

• TRUST—We must earn it and sustain it.

• INTEGRITY—We do the right thing.

• INNOVATION—We look for new and better ways to provide extraordinary value.

• FUN—We enjoy what we do!